Volkswagen Group strengthens its position as Europe's leading electric vehicle manufacturer with its family of small electric cars
The Volkswagen Group strengthens its position as Europe's leading electric vehicle manufacturer with its new family of small cars. The "Electric Urban Car Family" is tapping into new market segments and buyer groups with two models from the Volkswagen brand, one each from the CUPRA and Škoda brands, and a starting price of around EUR 25,000. The market launch is already scheduled for 2026. The Group is relying on its proven platform strategy. All models use the further developed MEB+ electric platform, yet offer customers very different, brand-specific characters. The Volkswagen Group's new unified cell is being used in the battery for the first time. This will leverage further economies of scale and synergies, enabling impressive ranges for small cars of up to 450 kilometers. In addition, the models bring premium technologies from higher segments to the entry-level class. With this vehicle family, the Volkswagen Group is pursuing the goal of achieving a market share of around 20 percent in the rapidly growing segment of electric small cars in its home market of Europe in the medium term. This corresponds to several hundred thousand vehicles per year.
Current forecasts predict that the electric small car segment in Europe will be around four times larger in eight years than it is today. On its way to becoming the global automotive technology driver, the Volkswagen Group sets a strong impulse in this growth segment with the Electric Urban Car Family.
The new model family brings premium technology to a class that represents the entry point into electric mobility for many people. The assistance systems, for example, include the new generation of Travel Assist with lane change function and traffic light recognition. LED matrix lighting is available as well. Comfort is also a top priority, with optional massage seats and pre-conditioning via app. Software and connectivity are state-of-the-art, too. The vehicles are equipped with the further developed, award-winning navigation with integrated charging planner from their larger sister models. The app store gives them access to more than 100 applications from many different areas. The vehicles offer a DC fast-charging function as standard.
The Electric Urban Car Family comprises a total of four all-electric small car models from three brands, all of which are shown together for the first time at IAA Mobility. They will be launched on the market in 2026. The Volkswagen brand offers a hatchback model with the ID. Polo01 and an SUV with the ID. CROSS Concept02. Both embody the new "Pure Positive" design language, which stands for stability, likeability, and always that little bit extra. The ID. Polo GTI01 variant is the first all-electric model from the Volkswagen brand to bear the legendary GTI designation for vehicles which are particularly sporty yet suitable for everyday use. CUPRA is entering the race with the Raval01, a hatchback model that has a brand-specific sporty and unconventional character. The Škoda Epiq02 city SUV is an everyday companion, ideal for families and lifestyle-oriented customers. Inside and out, it fully embodies the new "Modern Solid" brand design language.
The Volkswagen Group at IAA Mobility in Munich
The Volkswagen Group is on its way to becoming the global automotive technology driver – and is already actively shaping the technological transformation of mobility today. At the IAA Mobility in Munich from September 7 to 12, the Group and its brands will provide strong evidence of this with numerous world premieres and a one week showcase of innovations.
The focus will be on the Electric Urban Car Family from the Brand Group Core, innovation in battery technology and artificial intelligence, insights into the Group's design language, and
pioneering technologies for the smart mobility of tomorrow.
The central promise is: Technology for the people.
All content related to the IAA can be found on our website volkswagen-group.com or on our social media channels LinkedIn and Tiktok.