Audi's roots are linked to the German engineer August Horch, pioneer of automobile development in Europe, who in 1909 converted August Horch Automobilwerke GmbH into Audi, the Latin translation of his surname.
In 1910 the first Audi model was born, named Typ A, it was the emblem of the Brand's core values such as high quality construction, reliability and technical refinement.
The second post war led to the creation of the Auto Union, an industrial group to which the Audi, DKW, Horch and Wanderer brands belonged. The four ring logo was inspired by this union.
In 1964, Audi entered the Volkswagen Group orbit and in 1966 Autogerma - the forerunner of today's Volkswagen Group Italia - began importing cars into Italy.
In 1972 the Audi 80 was born, the first successful model, and in 1980 it was the time of the Audi quattro, the Brand's icon and the first European four-wheel drive car. After revolutionizing the Motorsport and becoming one of the technical pillars of the Audi range, quattro technology evolved with the progressive electrification of the Brand. A horizon that looks Audi becoming the first manufacturer to conquer the Dakar, the world's toughest rally raid, with an electric-powered prototype, and which expects, by 2025, the carbon-neutral conversion of all plants as well as the launch of 20 new models, more than 10 of which full electric.
