CUPRA is a Brand based on contemporary design and sporty performance with a focus on the electrification. Since its debut as an independent Brand in 2018, CUPRA’s sales have grown exponentially; 2019 saw a growth of +72%, with nearly 25,000 vehicles delivered. In 2020 CUPRA Leon and CUPRA Formentor, the first model uniquely designed and developed for the Brand, were launched. CUPRA is expanding its sales network – at the end of 2020, it could count on about 520 specialised points of sale around the world.
On the occasion of its second anniversary, CUPRA inaugurated its new headquarters in Martorell (Barcelona), the CUPRA Garage: a 2,400 m2 building located next door to SEAT’s own corporate headquarters. CUPRA also boasts a facility dedicated to the racing world, the CUPRA Racing Factory, where the Brand has developed the first 100% electric racing touring car, the CUPRA e-Racer. In addition to becoming exclusive automotive and mobility partner of FC Barcelona and World Padel Tour’s premium sponsor, CUPRA has created a team of ambassadors made up of champions such as the German goalkeeper Marc ter Stegen, Swedish driver Mattias Ekström and five of the best padel players in the world, among others.
In Italy CUPRA is part of VOLKSWAGEN GROUP ITALIA, subsidiary of the Volkswagen Group, and boasts a dedicated sales network operating throughout the country.