Founded on 9 May 1950, SEAT was the car manufacturer that contributed to the motorisation of Spain, where some of the brand's best known and most iconic models are still produced today. The beginning of the history of SEAT in Italy dates back to the 1950s, when the company started exporting models to the Italian market.
In 1983, SEAT signed an agreement with the importer Koelliker and began a new commercial era, marked by the debut of the iconic Ibiza. The launch of the car which would have been the Brand’s bestseller model for years, coincided with SEAT’s entry into the Volkswagen Group – a step that subsequently, in May 1991, led to the foundation of SEAT Italia. On 11th May 1994, SEAT Italia and SEAT Ricambi (SEAT Spare Parts) were integrated into Autogerma S.p.A., the Italian subsidiary of the Volkswagen Group – since 2007 renamed VOLKSWAGEN GROUP ITALIA - and today SEAT is still part of it.
Currently, SEAT S.A. is the only company that designs, develops, manufactures and markets cars in Spain. Part of the Volkswagen Group, the multinational company is headquartered in Martorell (Barcelona) and markets vehicles under the CUPRA and SEAT brands, while SEAT MÓ is the business unit dedicated to products and solutions for urban mobility. SEAT S.A. exports more than 80% of its vehicles and is present in 75 countries. The company employs more than 15,000 people and has three production sites, an R&D centre (being one of the country's main industrial R&D investors), a style centre and its own software development centre in Barcelona.
A company that grows and continues to offer the best mobility solutions to make people's lives easier: the evolution and modernisation of cars has been a constant throughout SEAT's journey, together with a profound technological development that has shaped every aspect of its cars, from safety systems to the most advanced connectivity. And not least, as part of SEAT S.A.'s commitment to more sustainable and environmentally friendly mobility, the company will invest € 5 million by 2025 to develop new models for its two commercial brands, SEAT and CUPRA, and to electrify the range. The company intends to play a major role in the electrification of urban electric vehicles, with a specific focus on the transformation of the Spanish automotive industry.
In Italy, the SEAT brand can count on a network of 51 dealers with 81 showrooms, while the new unconventional brand CUPRA boasts a network of 46 dealers with 59 showrooms. The after-sales network of both brands consists of 192 Service Partners, distributed throughout the country, of which 56 are also CUPRA Service Specialists.
